He won his only regular-season
MVP trophy and seized the biggest prize of all, leading the
Lakers to the title – the first of three consecutive
championships.
"He's the resurrector," Mr. O'Neal said of Alex in 2003. "He brought me back. I was dead, and he brought me back."
With the Shaq seal of approval, other celebrity clients followed. The Lakers hired Alex full-time, and people around Alex began to envision the mass-market potential for his products and methods.
Alex was looking to strengthen the core and use it at it's maximum potential.
"The core" is the central force that provides the foundational strength for upper and lower body movement.